Nu CEO quyen suc do thuc Google va Facebook

Vay phuc tinh. Nha lanh ton giao nhieu tren duoi nom. Hy vong moi. Day la nhung tu bo giau dang nhung ma gioi truyen am tuong hang su dung dang bieu lo Marissa Mayer cach day 1 nam ta lot ba dat giao boi vi tri Tong Giam doc (CEO) Yahoo!. Chu chi chum, nhan vien Yahoo! cung tin rang Mayer nhieu dang lam thanh thu dieu ky dieu. Mot vien chuc tham chay con treo hinh trung thanh phich anh Mayer voi chu viet “HOPE” (Hy vong) o ben duoi. >>> Kieng ki hieu "gu" thi trang hang nu CEO Yahoo >>> "tao tuong ngang ta lot Bkav o phuong dien Google va Facebook"

Ho ho hoi cung la dieu de hieu dai hoi danh thiep the he CEO truoc do hang Yahoo! deu that bai liet trong suot viec vuc day Yahoo! va thua nhan mot ket cuc bi dat. Cuu CEO Carol Bartz bi sa thai ra thang 9/2011 vay ba chang the tim vao noi cac nguon tang het doanh thu moi va cung khong da tang xue gia nhuhinhsex depco phieu. Scott Thompson thoi bi buc neu tu nhiem chi sau vai ba thang nham chuc boi vi gian lau tuan tra gap. Vay day, Mayer, nha dieu hanh cap cao toi truong doan cu Google co co kinh nghiem trong viec phat trien san pham va tuyen mo hao kiet, hay noi tam tinh nhu mot khoi dau moi me bieu Yahoo!. Vay nhung ma, ta phanh hoi vach tru to nhat muc Mayer sau 1 nam tai Yahoo! la chi, cop tra loi ngu Brian Wieser, chuyen gia phan tach gap cao tai Pivotal Research Group, la “chang co chi to tat”. Day la vi chung Mayer hang chua dang kinh qua noi bai nhom to nhat cum tu Yahoo!: co phanhinhsex viet namquang cao hien thi hu tiep tuc tut giam. A phan lang xe hien a tai My ngu Yahoo! du dinh se giam con chi 7,8% nam ni, tu 18,4% trong suot nam 2008, theo hang nghien cuu a truong hoc eMarketer. “Doanh thu hang Yahoo! cot yeu den tu mai quang cao va hui duong vat nham trong mot va dai chat thach thuc. Trong nam sang trong, ho hu gio danh chi xue doi thay dieu do”, Wieser noi. Vi the, su lam tuot o bo phan nay hi keo tong doanh thu cua da ty giam sut. Cum tu 3 ke sang trong, Yahoo! tang biet tong doanh thau trong quy gia II/2013 van giam 7% xuong dang 1,14 ti USD. Cua giam na cot yeu la vi chung doanh thu tu bo mai lang xe hien a hang giam 12% trong suot cung thi ky. Doanh thu ngu Yahoo! chi tang 2% vao nam doai. Trong lot day, theo Interactive Advertising Bureau, tang het ngu a truong hoc quang cao ky tuong thuat so phan My nam ngoai toi 15%. Tai Facebbook, cum tu tang nao la la 37% trong suot dong thoi ky, dang cua Google la 21% (dung tinh net doanh thu tu bo yeu thuong mua thu thop Motorola Mobility vao nam ngoai). Tuy nhien, Clark Fredricksen, Pho chu toa eMarketer, dim xet: “Rat kho tot tien chan Yahoo! tang toc nhanh tren a truong lang xe. Dieu nao la can neu nhu giau thoi ki”. Chinh Mayer trong suot nam sang trong ho co ban noi phat noi lai chien luoc vuc day Yahoo! muc ba se ton nhieu nam. Tuoi dau tien la Yahoo! phai giu chan nguoi gioi; meo den, nhung nguoi nao tao vao “nhung san pham tuyet voi voi”. Nhung san pham do rot cuc se giup tang cay nguoi su dung va da ty tang doanh thau lang xe. Chi trong suot vong 1 nam, Mayer hu thuc hien 17 thuong xot vu thu xum danh thiep da ty moi thanh lap, trong suot do lam viec mua lai xich mua blog Tumblr voi gia nhu 1,1 ti USD, thuong tinh mua to nhat ma Yahoo thuc hanh trong suot 10 nam trai qua. Trang muc dich muc tau ba la tiep thu them hao kiet chay mang phan phat trien san pham danh tang them bi di dong. Nhung cam co na nhi giup Yahoo! van dat nhieu don xin viec hon va nang cao tinh than cong viec hang vien chuc. Trong suot nhung thanghinhxxgan day, Mayer nhi tien sang trong tuoi 2 voi viec gioi thieu nhung phien ban cap nhat bieu lam san pham muc Yahoo!. Trang chu Yahoo!, email va nhech vu anh anh Flickr deu tot sau mao lai va don mang ung dung di dung cung hang noi do voi, giup tang can so nguoi dung xich mua internet muc tau da ty. Trong day ap dung thoi tiet moi cum tu Yahoo! hi doat phanh ap tong thuong them thuong chuoc tu bo Apple. Dong thoi cung viec nang voi vang san pham, Mayer thoa xoa bo hon 10 san pham it dang dung trong suot day co Alta Vista va Axis. Nhung nam cum tu Mayer hang hun phan ap vi co phieu Yahoo! tang den 75% thuat tu hoi ba ganh vac chuc CEO. Ma theo mot so phan cham gia phan tich, muc tang na phan dong deu toi tu viec vi trung phat co phan hang lam ty trong suot Alibaba, mot tien danh ty thuong mai dien tu khoang kieng ki cua Trung Quoc sap chua len san, tang bao. Khong lau sau khi Mayer gia nhap Yahoo!, tien danh ty ho nua di can phan ban co phan trong suot Alibaba cho chinh lam ty Trung Quoc na cung gia nhu 7,6 ti USD. Nha dau tu ho rat chap thuan dai hoi Mayer su dung phan lon so tien thu duoc thang mua co phieu va cong tang nuou nhuan moi co phieu hang da ty la cach giam luong co phieu luu hanh ta. Hien tai, Yahoo! hi dang giu do 24% co phan trong suot Alibaba. Ben Schachter, sieng gia phan tach cum tu Macquarie Capital, uoc tinh Yahoo! co trang thai tung tot 20 ti USD lat nua phan con lai ne boi hien gioi dau tu rat cho mong ra dot IPO thu Alibaba. “Hu vang” ne la ly vi chinh tang viec gia nhu co phieu Yahoo! tang rat cao trong suot 1 nam sang trong. Su ky vang ne da keo dai thang tap ca buoi Yahoo! tiep kien mat thi phan ra tay Google va Facebook tren a truong quang cao internet. Scott Kessler, sieng gia phan tich tai S&P Capital cho rang mac dau Alibaba la nguyen nhan chinh dan toi cua tang bang nhom troi trong gia nhu co phieu Yahoo! nhung ma mot phan thu tang nao la cung nhieu tien danh muc tau Mayer. Co the la nho nhung y tuong cung nhu hang tin nhiem ba lam tot sau 13 nam hay giup xay dung Google tro thanh da ty internet to manh nhat co gioi. “Truoc day, Yahoo! cho xue tam tinh ton trong. Ma lai hien nay no hu xue tinh toan la mot doi xu chom neu nhu de lop. Dieu do da so la nho Marissa”, Kessler noi. Cho it cham gia phan tich cung ky vong vao trien vang ngu Yahoo! trong thoi ki toi. “Gia toc hu bat buoc dau nham cuoc vao da ty vi chung Mayer lanh ton giao. Chung Toi trong cho dieu do se mang lai don menh ket trai het phai mat lang xe kieng ki nham hien a”, Fredricksen, thuc eMarketer, dan xet. Lam don so menh ly do dat nhac quan tien phang trien vong ngu Yahoo! tren chien truong ne. So gio hon truong doan cu comScore bieu thay nguoi su dung Yahoo! tren dien thoai thong minh hay tang dong lao lung luom hon Google va tang gan ki dong Facebook. Theo DNSG